PENTAX USA needed to overhaul their flagship web property. My role involved working closely with UX designers and tech leads to create a new site that looked great and functioned effortlessly, creating a great user experience. The site was designed and developed to play nicely on desktop and tablets, and offered a mobile version for users on the go. In addition the site rolled in content from previously separate microsites, including PENTAX Photo Gallery, to offer user-generated photography, tweets, and blog posts for all things PENTAX. The result is a site that is fast, intuitive, inspiring, and infinity sharable, with a big focus on photography lifestyle in addition to great products.